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Top 5 Marketing Strategies Companies Must Follow in 2022 to Thrive

Is 2021 almost over already? The last two years were a hell of a roller coaster ride for businesses and their marketing strategies. We’ve recognized that digital and traditional marketing are inextricably linked, and everything in business now needs to be viewed as one connected clockwork. The  teachings of the pandemic era  are showing us the emergence of new trends in business. Upon that, Google announces that it is discontinuing the third-party cookies on chrome. Now marketers have to amalgamate traditional sales strategies and digital marketing standards together to generate and convert leads. Let’s look at the new emerging marketing trends that businesses should look out for in 2022. 1) Third Party Cookies Would Die Out Google has announced that it would  phase out third party cookies  from its browser, chrome, by 2022.  Many advertisers and companies rely on the ability to track individuals around the internet. Users’ privacy concerns, on the other hand, have grown increasingly e
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Apps for Products and Services Are Important for Businesses

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As more and more people use smartphones and tablets to access the Internet, mobile app development provides a unique opportunity for businesses to keep existing customers and attract a large number of new ones. - Using your company's app, you can offer rewards/discounts to loyal customers who have accumulated enough loyalty points. - As a result, the business gains returning customers. - Your own mobile application is a modern way to advertise your brand. It lets people know more about the products and services you offer.  - Besides the products and services themselves, users are able to see all the information about your business in your app, such as the other branches you own or the history of your company.  - Having customers more aware of your brand will make it easier for them to recall your products and services whenever they need them. - Make your products and services more accessible - There is no life without a phone today. Therefore, businesses should adapt to where most
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Turning Ideas into Websites for Companies

Every web design we offer is customized to the client's needs making us a perfect web solutions partner. at a pocket-friendly cost, we aim to provide a quality web development service that maximises user conversions and ROI. Call now, +61466388866 or request a quote: https://www.strangemarketing.com.au/contact-us/
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Holiday Marketing Tactics!!!

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  Strategy 1: Upgrade Your eCommerce Site As a result of COVID-19, eCommerce moved to the forefront of retail. According to some professionals, the pandemic accelerated the shift to eCommerce by 4 to 6 years in the first half of 2020. Websites are the face of your business- they’re where people find out about you and your company, familiarise themselves with your brand, and purchase your products and services. Prepare your eCommerce website for the wave of activity that comes with the holiday season. Strategy 2: Take Advantage Of Native Advertising Native advertising is a type of paid promotion in which the content blends in with the environment and is highly effective. People pay 53% more attention to native advertising than to other forms of advertising, according to research. Your holiday campaign can take advantage of native advertising – you can create an interactive piece of content that allows you to connect with your customers and tell a great story. Continue reading visit here
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Search Engine Optimisation for Small Businesses

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The internet is amazing, putting a vast trove of information right at our fingertips. But with the current Google page count at an incredible 130 trillion, getting your business to appear near the top of those search results isn’t easy. That’s where search engine optimisation (SEO) comes into play. And the good news is, with a bit of effort and understanding, it doesn’t have to be expensive. Here’s what you need to know: Understanding SEO Before you can optimise, you need a basic understanding of what influences page ranking. As Google puts it:  ‘ search engine optimisation is about putting your site’s best foot forward when it comes to visibility in search engines, but your ultimate consumers are your users, not search engines ’. The continually-evolving Google algorithm considers around 200 factors when deciding which pages to list in the result of a search – including when your page was last updated, original content, image tags and meta-descriptions. Google ‘robots’
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YouTube for Marketing Your Business

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YouTube is without doubt one of the biggest social media platforms in the world, with 2 billion+ users logging in from over 100 countries and in 80 different languages. The platform is owned by Google, which gives you an indication of the huge reach that YouTube has as a digital marketing channel. Having started out as a video upload site in 2005, YouTube has gradually evolved to become the standard hub for hosting your company’s video content. It’s most people’s first port of call for consumer advice, education, entertainment, music and movie clips and content from the ever-growing army of YouTube influencers. YouTube is certainly a platform where your business should have a presence. But what else can you do other than uploading the occasional video? Key Reasons to Get Proactive with YouTube We’ve come a long way since YouTube was full of cats ‘playing’ the piano and people accidentally falling off skateboards. What you have at your disposal is a video platform with billi
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Managing Projects in a Remote Team

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Are you planning to expand remote working and carry out more projects online? Make sure you have good communication and collaboration tools to support your team. #businessadvice #remoteworking #projectmanagement We’re living in a world where remote and hybrid working are now the norm. Driven by lockdowns and the pandemic, businesses have been forced to adopt a ‘working from home’ approach. And this ability to work remotely has driven productivity and efficiency for some companies but can create its own challenges. Designing Your Workflows for Remote Working If you’re going to make it easy to manage a project with a remote or hybrid team, you absolutely need to think through these questions and come up with some practical answers. For Example: Video-Based Meetings and Project Kick-Offs– the obvious problem of not being in the same room is that the project team can’t see or hear each other. And over the course of the pandemic, we’ve seen video meetings and platforms like Z
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