Top 5 Marketing Strategies Companies Must Follow in 2022 to Thrive

Is 2021 almost over already? The last two years were a hell of a roller coaster ride for businesses and their marketing strategies. We’ve recognized that digital and traditional marketing are inextricably linked, and everything in business now needs to be viewed as one connected clockwork.

The teachings of the pandemic era are showing us the emergence of new trends in business. Upon that, Google announces that it is discontinuing the third-party cookies on chrome. Now marketers have to amalgamate traditional sales strategies and digital marketing standards together to generate and convert leads.

Let’s look at the new emerging marketing trends that businesses should look out for in 2022.

1) Third Party Cookies Would Die Out

Google has announced that it would phase out third party cookies from its browser, chrome, by 2022. 

Many advertisers and companies rely on the ability to track individuals around the internet. Users’ privacy concerns, on the other hand, have grown increasingly essential. It occurred during the adoption of GDPR (General Data Protection Regulation), which increased consumer awareness of their online privacy. Users aren’t “accepting all cookies” anymore.

These changes demand digital marketing executives to go for some radical changes in their strategies.

Many companies are beginning to use first-party data, or even zero-party data, to acquire customers’ information and serve appropriate advertising to boost online sales.

The use of zero-party data is growing in popularity. In a nutshell, it’s information provided directly by a customer to a company. For that, digital marketing departments can use online polls, quiz gamification, or simple online engagement between consumers and brands.

Tip – Companies need to update their CRM software solutions. It’s because such data will become increasingly important if cookie tracking is no longer possible. Continue reading visit here: https://www.strangemarketing.com.au/digital-marketing/marketing-strategies-companies-must-follow-in-2022/

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