YouTube for Marketing Your Business


YouTube is without doubt one of the biggest social media platforms in the world, with 2 billion+ users logging in from over 100 countries and in 80 different languages.

The platform is owned by Google, which gives you an indication of the huge reach that YouTube has as a digital marketing channel. Having started out as a video upload site in 2005, YouTube has gradually evolved to become the standard hub for hosting your company’s video content. It’s most people’s first port of call for consumer advice, education, entertainment, music and movie clips and content from the ever-growing army of YouTube influencers.

YouTube is certainly a platform where your business should have a presence. But what else can you do other than uploading the occasional video?

Key Reasons to Get Proactive with YouTube

We’ve come a long way since YouTube was full of cats ‘playing’ the piano and people accidentally falling off skateboards. What you have at your disposal is a video platform with billions of potential viewers, and a two-way communication channel with your target audience – and that has massive potential for your marketing.

Video marketing is a key part of the marketing mix, and has become a useful way to bring your brand to life. Whereas still images and plain text content can seem more distant and impersonal, video content that features you and your team can be a great way to bring your customers and prospects ‘inside the world of your brand’.

To know more about YouTube marketing for small businesses, visit here.

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