SEO Marketing Sydney - Strange Marketing

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  Strategy 1: Upgrade Your eCommerce Site As a result of COVID-19, eCommerce moved to the forefront of retail. According to some professionals, the pandemic accelerated the shift to eCommerce by 4 to 6 years in the first half of 2020. Websites are the face of your business- they’re where people find out about you and your company, familiarise themselves with your brand, and purchase your products and services. Prepare your eCommerce website for the wave of activity that comes with the holiday season. Strategy 2: Take Advantage Of Native Advertising Native advertising is a type of paid promotion in which the content blends in with the environment and is highly effective. People pay 53% more attention to native advertising than to other forms of advertising, according to research. Your holiday campaign can take advantage of native advertising – you can create an interactive piece of content that allows you to connect with your customers and tell a great story. Continue reading visit ...

The internet is amazing, putting a vast trove of information right at our fingertips. But with the current Google page count at an incredible 130 trillion, getting your business to appear near the top of those search results isn’t easy. That’s where search engine optimisation (SEO) comes into play. And the good news is, with a bit of effort and understanding, it doesn’t have to be expensive. Here’s what you need to know: Understanding SEO Before you can optimise, you need a basic understanding of what influences page ranking. As Google puts it:  ‘ search engine optimisation is about putting your site’s best foot forward when it comes to visibility in search engines, but your ultimate consumers are your users, not search engines ’. The continually-evolving Google algorithm considers around 200 factors when deciding which pages to list in the result of a search – including when your page was last updated, original content, image tags and meta-descrip...

YouTube is without doubt one of the biggest social media platforms in the world, with 2 billion+ users logging in from over 100 countries and in 80 different languages. The platform is owned by Google, which gives you an indication of the huge reach that YouTube has as a digital marketing channel. Having started out as a video upload site in 2005, YouTube has gradually evolved to become the standard hub for hosting your company’s video content. It’s most people’s first port of call for consumer advice, education, entertainment, music and movie clips and content from the ever-growing army of YouTube influencers. YouTube is certainly a platform where your business should have a presence. But what else can you do other than uploading the occasional video? Key Reasons to Get Proactive with YouTube We’ve come a long way since YouTube was full of cats ‘playing’ the piano and people accidentally falling off skateboards. What you have at your disposal is a video platform with billi...

Are you planning to expand remote working and carry out more projects online? Make sure you have good communication and collaboration tools to support your team. #businessadvice #remoteworking #projectmanagement We’re living in a world where remote and hybrid working are now the norm. Driven by lockdowns and the pandemic, businesses have been forced to adopt a ‘working from home’ approach. And this ability to work remotely has driven productivity and efficiency for some companies but can create its own challenges. Designing Your Workflows for Remote Working If you’re going to make it easy to manage a project with a remote or hybrid team, you absolutely need to think through these questions and come up with some practical answers. For Example: Video-Based Meetings and Project Kick-Offs– the obvious problem of not being in the same room is that the project team can’t see or hear each other. And over the course of the pandemic, we’ve seen video meetings and platforms like Z...

When you tell the right stories, you create an awareness of more than just your products and services. You bring people inside your brand and tell them what it’s like to be a customer. #businessadvice #tellingstories #marketing With so many different marketing and sales channels to pursue in the digital world, it’s easy to think that your prospects and target customers know exactly what your business does. But are you getting the right messaging out there? And are you using the right channels to talk about your customer service and customer feedback? People buy from people, so it’s important to not underestimate the value of satisfied customers and personal recommendations. Telling the Right Stories We all love a good tale, don’t we? And being able to tell an  engaging customer  story is still one of the best ways to get a prospective customer hooked on your brand. When you can use real customer quotes, or refer to testimonials from satisfied clients, this brings w...

  With a clear strategy and strong follow-through, social media can help humanise your business, creating a brand that feels familiar, relatable, and magnetic. #marketing Social media marketing  can be a compelling way to solidify branding, create  quality leads , and drive sales. Or it can be a time-wasting chore that doesn’t represent your brand in the marketplace and doesn’t connect with your customers. How Important Is It for Future Success? With a clear strategy and strong follow-through, it can help humanise your business, creating a brand that feels familiar, relatable, and magnetic. If you can achieve this, people will feel more connected to your business, more compelled to buy from you, and more likely to want to work for you. Have absolute clarity about your positioning. What do you stand for as a business, who is your target audience, and what do you do (in simple lay terms)? Understand the ‘internal questions’ your customers might have, meaning wha...