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Showing posts from March, 2022

Top 5 Marketing Strategies Companies Must Follow in 2022 to Thrive

Is 2021 almost over already? The last two years were a hell of a roller coaster ride for businesses and their marketing strategies. We’ve recognized that digital and traditional marketing are inextricably linked, and everything in business now needs to be viewed as one connected clockwork. The  teachings of the pandemic era  are showing us the emergence of new trends in business. Upon that, Google announces that it is discontinuing the third-party cookies on chrome. Now marketers have to amalgamate traditional sales strategies and digital marketing standards together to generate and convert leads. Let’s look at the new emerging marketing trends that businesses should look out for in 2022. 1) Third Party Cookies Would Die Out Google has announced that it would  phase out third party cookies  from its browser, chrome, by 2022.  Many advertisers and companies rely on the ability to track individuals around the internet. Users’ privacy concerns, on the other hand, h...

Apps for Products and Services Are Important for Businesses

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As more and more people use smartphones and tablets to access the Internet, mobile app development provides a unique opportunity for businesses to keep existing customers and attract a large number of new ones. - Using your company's app, you can offer rewards/discounts to loyal customers who have accumulated enough loyalty points. - As a result, the business gains returning customers. - Your own mobile application is a modern way to advertise your brand. It lets people know more about the products and services you offer.  - Besides the products and services themselves, users are able to see all the information about your business in your app, such as the other branches you own or the history of your company.  - Having customers more aware of your brand will make it easier for them to recall your products and services whenever they need them. - Make your products and services more accessible - There is no life without a phone today. Therefore, businesses should adapt to where ...