Are You Telling the Right Customer Stories?
When you tell the right stories, you create an awareness of more than just your products and services. You bring people inside your brand and tell them what it’s like to be a customer. #businessadvice #tellingstories #marketing With so many different marketing and sales channels to pursue in the digital world, it’s easy to think that your prospects and target customers know exactly what your business does. But are you getting the right messaging out there? And are you using the right channels to talk about your customer service and customer feedback? People buy from people, so it’s important to not underestimate the value of satisfied customers and personal recommendations. Telling the Right Stories We all love a good tale, don’t we? And being able to tell an engaging customer story is still one of the best ways to get a prospective customer hooked on your brand. When you can use real customer quotes, or refer to testimonials from satisfied clients, this brings w...