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Showing posts from November, 2021

Are You Telling the Right Customer Stories?

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When you tell the right stories, you create an awareness of more than just your products and services. You bring people inside your brand and tell them what it’s like to be a customer. #businessadvice #tellingstories #marketing With so many different marketing and sales channels to pursue in the digital world, it’s easy to think that your prospects and target customers know exactly what your business does. But are you getting the right messaging out there? And are you using the right channels to talk about your customer service and customer feedback? People buy from people, so it’s important to not underestimate the value of satisfied customers and personal recommendations. Telling the Right Stories We all love a good tale, don’t we? And being able to tell an  engaging customer  story is still one of the best ways to get a prospective customer hooked on your brand. When you can use real customer quotes, or refer to testimonials from satisfied clients, this brings w...

Four Steps to Social Media Success

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  With a clear strategy and strong follow-through, social media can help humanise your business, creating a brand that feels familiar, relatable, and magnetic. #marketing Social media marketing  can be a compelling way to solidify branding, create  quality leads , and drive sales. Or it can be a time-wasting chore that doesn’t represent your brand in the marketplace and doesn’t connect with your customers. How Important Is It for Future Success? With a clear strategy and strong follow-through, it can help humanise your business, creating a brand that feels familiar, relatable, and magnetic. If you can achieve this, people will feel more connected to your business, more compelled to buy from you, and more likely to want to work for you. Have absolute clarity about your positioning. What do you stand for as a business, who is your target audience, and what do you do (in simple lay terms)? Understand the ‘internal questions’ your customers might have, meaning wha...